In 2025, I began designing for Habitune, a youthful and expressive streetwear brand that celebrates individuality and community through the lens of music culture. The brand identity was designed to reflect a bold, vibrant personality that resonates with a diverse and creative audience.

The objective was to create a visual language that feels dynamic, energetic, and adaptable across multiple touchpoints, from apparel tags and packaging to social media, campaigns, and event visuals. The logo system is built to be recognisable in both static and motion-based applications, with a strong typographic base and playful custom elements that reflect movement and rhythm.

Color was key in expressing the brand’s inclusive and spirited vibe. A vibrant palette was chosen to evoke creativity, confidence, and self-expression, while allowing flexibility across seasonal drops and collaborations.

Overall, the Habitune identity system balances structure with freedom, capturing the rebellious energy of streetwear and the unifying power of music-driven communities.